Communication strategy

The abundance of offers and the multiplicity of communication channels have ended up losing customers in the criteria of choosing one brand over another, one product over another, one service over another… In order to differentiate yourself and communicate your uniqueness (from your positioning and brand platform), it is essential to try to “transpire” the criteria of uniqueness of your entity.

In the same way, and without denying your DNA, you must strive to communicate on promising themes that are in line with changes in our society. After years of working to find the best way to be effective, we at Codezero have developed a methodology we call “DNA to C” which consists of communicating what you offer to your customers, but also why you offer it to them (link with your brand DNA).