Refining the positioning and the service offer.
EXPERTISE USED
Challenges
Take into account cultural differences and the links between the evolution of societies and the development of sports. Analyze the consequences on “trajectory” sports.
Methodology
Research and documentation work on the development of sports in Western countries and in large “overseas” markets (Asia, the Americas, etc.).
Synthesis of “common denominators” that allow us to draw up international trends in sports practices.
Prospective work (workshops, interviews with experts, …) on the strategic axes to be considered for trajectory sports.
Results
Proposal of 9 strategic axes to be considered in the long term plan of Babolat. Illustrations in a complete document given to the management committee of the brand.
