Understanding the future developments of padel and its practitioners to propose new innovation projects.
EXPERTISE USED
Challenges
How to identify new “entrants” and understand the future developments of padel and its practitioners to propose new innovation projects.
Methodology
- Development of a prospective radar to apprehend future trends of sports with similar motivations to understand the potential evolutions of padel and its motivations of practice.
- Dynamic benchmark of the complete ecosystem of padel (equipment manufacturers, court constructors, media, championships, influencers, athletes, institutional actors).
- Interviews with experts from the Codezero and Babolat networks.
RESULTS
- Drivers of the evolution of the sport in 10 years
- Consequences for Babolat
- Codezero’s opinion on insights and trends to follow
- A proposal from Codezero on the 10-15 key “exploration” sheets
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