Babolat - Agence Codezero

Challenges

How to identify new “entrants” and understand the future developments of padel and its practitioners to propose new innovation projects. 

Methodology

• Development of a prospective radar to apprehend future trends of sports with similar motivations to understand the potential evolutions of padel and its motivations of practice. 
• Dynamic benchmark of the complete ecosystem of padel (equipment manufacturers, court constructors, media, championships, influencers, athletes, institutional actors). 
• Interviews with experts from the Codezero and Babolat networks. 

RESULTS

• Drivers of the evolution of the sport in 10 years
• Consequences for Babolat
• Codezero’s opinion on insights and trends to follow
• A proposal from Codezero on the 10-15 key “exploration” sheets