Strategic Positioning and Brand Strategic Platform
EXPERTISE USED
Challenges
To find a unique brand territory and an inspiring identity.
Methodology
- Mapping of strategic positioning for existing solutions.
- Differentiation axes versus Batsoul’s DNA.
- Recommendations on positioning versus the market environment: blue ocean strategy.
- Drafting of the strategic brand platform and redesign of visual identity.
RESULTS
- New innovative brand strategic platform.
- Definition of the brand’s new tagline.
- Evolution of the brand’s logo.
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