Strategic positioning & Customer journey
EXPERTISE USED
Challenges
Keep the dual identity of the Spa/Ski and make it a strength
Methodology
- Semi-structured interviews with socio-professionals
- Introduction to the neo-customer journey approach
- Innovation and business model Canvas workshops
- Selection of projects that meet the objectives
Results
- Launch of 3 strategic projects
- New communication platform > at the foot of the 3 valleys, at the top of your health
- New event projects
