Acquisition strategy
EXPERTISE USED
Challenges
Propose to Excess’ management an innovative and original way to create a link with its community and to remain “customer centric”
Methodology
- Benchmark of possible solutions (sport and non-sport)
- Strategic recommendations
- Project briefing
- Implementation of a digital community platform
Results
Launch of the first community platform between a “shipyard” and a community of enthusiasts.
OTHER PROJECTS ON THIS THEME
