Brand positioning and digital communication
EXPERTISE USED
Challenges
In a tourism sector in full mutation, allow Fun & Fly to evolve its positioning and its digital activation.
Methodology
- Dynamic benchmark of the sports tourism sector
- Prospective radar on long-term developments
- Proposal for the evolution of the positioning
- Definition of a platform associated with a new visual identity
- Digital activation
Results
- A new positioning and a brand platform that reflects it
- Monthly delivery of a toolbox of content and semantics for social networks
- Setting up and writing a newsletter
