Strategic positioning and brand identity
EXPERTISE USED
Challenges
On an emerging segment (e-foil), find a differentiating segment that responds to the company’s historical know-how.
Methodology
- Dynamic mapping of long-term opportunities
- Cross-referencing with the management team’s expertise
- Proposal of an evolving positioning for the next 10 years
- Development of a brand platform
- Visual identity & UX mock-ups of website
Results
- A positioning on the BtoB market that is radically different from the competition
- An offer structured around packages for rental companies
- A new website
