Strategic positioning and brand platform
Challenges
Positioning a disruptive innovation sustainably to maximise business potential.
Methodology
- Prospective interviews with sport and innovation experts (codezero network)
- Prospective analysis of soft mobility in urban and rural areas
- Dynamic benchmark
- Short, medium and long term strategic positioning grid
- Visual identity of the brand
Results
- Strategic positioning of the project
- 10-year development plan
- Visual identity for the brand launch (to come)
