Strategic Positioning and Creation of a New Brand
EXPERTISE USED
Challenges
- Issues to establish premium in the sports nutrition market
- Make the right choices from the launch
Methodology
- Development of a prospective radar to grasp future trends in sports/health.
- Creation of a brand strategic platform and visual identity.
- Creation of UX and UI for the new brand website.
- 360° brand activation strategy.
RESULTS
- Creation of an innovative brand.
- Publication of a Brand Book and Design Guidelines.
- On-site activation concept.
- Production of content for social media.
- Brand motion : play video
OTHER PROJECTS ON THIS THEME
