Strategic positioning and creation of a new brand
EXPERTISE USED
Challenges
Create a new brand in line with the expectations of athletes seeking balance and health through sports.
Methodology
- Development of a prospective radar to apprehend future trends of sports/health.
- Creation of a strategic brand platform.
- Creation of a new sports club concept with customer journey visualization.
- Space design.
RESULTS
- Creation of an innovative brand.
- Implementation of an international concept.
- Publication of a Brand Book and Design Guidelines.
