Strategic positioning & Customer journey
EXPERTISE USED
Challenges
- Differentiate the Loire à vélo offer from other itineraries
- Propose new projects to boost the customer experience
- Prepare the next 20 years by anticipating the main projects to be implemented
Methodology
- Detection of future issues and trends in bicycle tourism
- Co-creation workshops with stakeholders
- Interviews with experts
- Strategic positioning grid
- Personas
- Innovation project grid
Result
- Expression and validation of the positioning of the Loire à Vélo
- Launch of new projects in line with the needs of the personas
