Propose an experiential innovation concept (from idea to market) to position itself on the Chinese market.
Challenges
To take into account the cultural differences and the gap of “maturity” between China and Western countries on the theme of alpine skiing.
To propose a global approach that will allow us to develop the loyalty of an emerging clientele.
Methodology
Research and documentation on the historical links between Chinese culture and sports.
Study of the parallels between “European” brands with high added value and the key factors of success in China.
Crossing of the first two phases of work with the current consumption patterns of young generations.
Results
Proposal of an innovative concept with a strong identity in phase with the culture of the country and the aspirations of neo-skiers on the Asian continent.
