To propose a strategic reflection and priority development areas on the subject of "CSR" for the Salomon brand's winter sports activity.
Challenges
- Mobilize internal resources and give meaning to long-term projects.
- Integrate the “point of view” of the winter sports activity into a global brand strategy.
- Identify “modes of action” and priority themes.
Methodology
- Research and prospective work on the vectors of the new performance.
- Study on the motivations of the new consumers with regard to societal evolutions.
- Internal consultation of employees on their expectations, motivations and aspirations.
- Workshops with the activity’s management committee.
- Strategic summary document proposing the priority axes and the modes of action which result from it.
- Presentation of the conclusions in the form of a presentation and motion design to the group’s management committee.
Results
- Integration of strategic recommendations into the long-term plan of the business.
- Identification of key projects to pursue or initiate.
- Identification of “innovative” initiatives to be put in place to support the overall CSR project.
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