BRAND IDENTITY
EXPERTISE USED
Challenges
Give the brand uniqueness in an ultra-competitive environment. Propose communication themes related to positioning.
Methodology
- Definition of the strategic positioning
- Definition of the reference creative axis
- Implementation of a Go-To-Market calendar for the brand launch
RESULTS
- Launch of the brand with a unique and assertive image
- Decal social media campaigns vs traditional outdoor universe
- Creation of a goo
OTHER PROJECTS ON THIS THEME
