Management of social networks.
EXPERTISE USED
Challenges
Propose and implement a global social media strategy with a lead generation objective.
Methodology
- Application of Codezero’s DNA 2 C programme to design a strategy and define communication themes in line
- Themes in line with the brand and its audience.
- Creation of a moodboard/communication theme.
- Proposal of creative ideas.
- Creation of multi-channel content (Facebook / Instagram / Website / Ads).
Results
A social media communication strategy to assert the TAHE (formerly Bic sport) brand universe and generate leads.
