Strategic positioning and identity of marqueyoubabike
EXPERTISE USED
Challenges
To inspire Greater Narbornne on its territorial strategy for sport.
Methodology
- Sharing of the strategy and issues of the Grand Narbonne in terms of sports policy
- Selection of themes responding to the issues
- Drafting of Ad’hoc prospective Dossiers
- Development of a brand platform
- Visual identity & UX mock-ups of the website
Results
- A positioning on the BtoB market that is radically different from the competition
- An offer structured around packages for rental companies
- A new website
