Redesign of the brand's strategic platform including its purpose
EXPERTISE USED
Challenges
In a context of sports consolidation under a single brand, rethink the role of the Winter Sports brand WEDZE and give it momentum for the next twenty years.
Methodology
- Realization of a prospective radar on the future of winter sports.
- Organization of a creativity workshop on the identification of desirable futures.
- Proposal of a new purpose as a pillar of the future strategy.
- Writing of the brand’s strategic Brand Book.
RESULTS
- New strategic orientations for the brand.
- New structural organization.
- Reorientation of innovation projects in line with the new purpose.
